By Greg Brown, 2000 Industry/FAA National Flight Instructor of the Year. This book teaches tips and strategies for recruiting new and return flight students, increasing students' skills and customer satisfaction for the individual flight instructor, and for flight schools and managers.
As a newly certified Flight Instructor, a pilot can be faced with a difficult prospect — how to make a living, build piloting hours, find the best place to instruct, find flight students in the first place… and keep the fun in flying at the same time. Author and Flight Instructor Greg Brown offers enthusiastic (as well as humorous) help for flight instructors to do just these things. This book promotes professionalism in flight instructing, gives marketing suggestions to both individual instructors and flight schools, and provides insight into the successful tricks of the trade. Flight school managers will benefit from a special chapter dedicated to the unique dynamics of a flight school, “The Flight School: Framework for Success.” Through innovative techniques, this section shows how flight schools can revamp marketing and student-recruiting strategies, and explains where today’s opportunities are. Greg Brown’s love for flying is obvious in every chapter, as is his concern for the image of the flight instructor and school, that they perform the best they can to seek out, promote, and sustain the joy of flight for the good of the entire industry.
The author, a flight instructor since 1979 and an enthusiastic general aviation advocate, exhorts flight instructors to strive for professionalism, giving vital guidance for advancing their careers while helping promote general aviation. Foreword by Sean Elliott, Executive Director of NAFI. 213 pages, illustrated.
Testimonial:
As a manager and chief instructor of a flight school, I found The Savvy Flight Instructor to be one of the best tools around to help instructors understand the real world of flight instruction — in particular handling customer relationships and creating a professional demeanor. I now ask each instructor applicant at our school for a "book report" on this book as a part of their employment interview, and we've made it required reading for our customer service people as well. This book is an absolute gem. I wish I'd read it when I became an instructor 22 years ago.
—Nick Frisch, Galvin Flight School Manager
[ASA-SFI]